Sarah Hoffman

1/13-11/17Cars.com Manager, Strategic Sales-New Product Deployment
    Manager, SSM Team

•    Success in hiring, growing and coaching field sales personnel to retain customers and attain revenue
•    Success in coaching and training personnel effectively on enhancing their skills to sell, service and maintain current customer base while achieving sales and revenue goals
•    Coaching, leading and mentoring current team members and field sales reps in accordance with cars.com values and policies
•    Ran multiple transitions successfully and implemented the first, rate increase transition strategy with highly successful results multiple times, also implemented using DocuSign to decrease errors and transitions markets faster 
•    Project Management skills with creating and implementing best practice processes and procedures to help reach and maintain personal and company goals, RPC is a good example of a successful focus on a product that had consistently produced negative net units all year to a net positive gain
•    Built strong successful partnerships and relationships with other departments which has helped in growing and training my team 
•    Effective management skills, time management skills, effective communication and consultative skills 
•    Strong communication skills and time management skills when working with my team to share company initiative and programs during our weekly 121’s
•    Agile with monthly ride along’s with sales personnel enhance and help them organize a plan to grow sales and market share
•    Ability to assess needs from within and outside the team and provide coaching feedback with solutions on how to pre-plan and be pro-active
•    Strong team building capabilities with professional feedback and consistent support and leadership 
•    I am self-motivated with an excellent winning attitude consistently striving to be the best in my personal and professional life with self-improvement
•    Hire, train, manage and develop a strategic sales team to assist the direct and affiliate sales teams in achieving aggressive sales and revenue goals for new products.
•    Coach geographically dispersed Strategic Sales personnel as needed.
•    Coordinate resources to successfully launch and monetize our suite of new products.
•    Continuously work to improve new product roll-out process.
•    Develop a team to quickly build relationships with existing customers through effective needs analysis and implementation of market specific plans.
•    Hold Strategic Sales team accountable to the processes necessary to successfully launch new products.
•    Willingness to take a “player-coach” role when necessary.
•    Coordinate and manage schedule for SSM team.
•    Communicate and strategize with RSM’s, ASM’s and Directors to ensure the team is meeting the needs of the markets they support.
•    Provide leadership in new product rollouts, leading by example in selling our complete suite of products while keeping the local market needs in focus.

 

 

    
7/11-1/13    Cars.com Regional Sales Manager
    RSM
•    Coach and mentor sales reps to achieve individual growth. 
•    Recruiting, in-field coaching, training and managing sales reps based on their rankings and specific talents.
•    Collaborating on their ideas, strategies and tactic to solve challenges and develop accounts.
•    Consistent management and coaching with weekly 121’s and monthly ride alongs.
•    Training team on effectively building and managing a pipeline for long term success.
9/10-7/11    Cars.com Strategic Sales Manager
    SSM
•    Successfully Onboarding new hires through mentoring, coaching and guidance.
•    Driving NLP sales through coaching teams across the nation.
•    Enhancing overall revenue while coordinating resources to successfully launching winning sales events.
•    Coaching, mentoring and developing sales people on how to build quick relationships to establish the foundation of their success.
•    Leadership in new product meetings in Santa Monica while involved with market test programs in Minneapolis MN and Columbus OH with premier.

11/06 – 9/10     Cars.com Field Sales Manager – Fort Wayne/South Bend Indiana Market
    Field Sales Manager
•    100% resign for the both affiliate markets that I managed.     
•    Handled over $88k a month in billable revenue.
•    Great customer service relationship with area dealerships.
•    A top NLP sale in the Nation, Ft Wayne Market still has an 86% sell through.
•    Been instrumental in successful market changeovers and new hire training.
•    Worked as a close back up to my RSM. Trained 50% of my current team in the cars.com sales process as well as salesforce and my dealer center.
•    Chosen for the Purple Pride Team last year and worked to make it a successful program.